How to stop losing tenders because your bids are as bland and forgettable as a school dinner

If you’re sick of losing contracts to “cowboys” with shinier brochures, your day is about to get a lot better

The UK security industry has a reputation problem.You know it. I know it. And your potential clients know it.So let’s stop kidding ourselves things are fine.Too many operators install CCTV towers, slap a logo on, and call it a day. Too many guarding firms chuck in a few warm and barely-trained bodies in hi-vis and hope nobody notices the training is lacking.And buyers have noticed.That’s why tenders are harder to win, accreditations are tighter, and anyone still competing on price alone is circling the drain.

Here’s the real reason you’re losing bids:

  • Your tenders read like they were written by a committee of desperate interns.

  • Your sales collateral drones on about “unique selling points” that aren’t unique.

  • Your training leaves staff about as industry-fluent as a toddler with crayons.

  • Your competitors look sharper than you on paper (even the dodgy ones).

If that stings, good.
It means you’re hurting enough to fix it.

What I Do
(and don’t do)

  • I don’t play salesman for you.

  • I don’t give you some generic “10 steps to sell” bullshit.

  • I don’t kiss your arse and validate your current practices and deeply-cherished beliefs.

What I do is make you sharper.

Bids & Tenders:

I tear apart your packs, method statements, and boilerplate — then rebuild them so buyers give a toss.

Training:

Not “smile and dial” nonsense. Real, industry-specific training so your team knows how to position against competitors.

Sales Collateral:

I drag your materials out of the 1990s and turn them into outcome-driven proof buyers can’t ignore.

Credibility:

I help you stop sounding like every other “trusted provider” and show you how to prove you’re different.

In short: I help you win more profitable contracts without selling your soul on price.

Who This Is For

Medium-sized UK security firms — temporary CCTV, manned guarding, or both — who:

If you’re happy churning out generic bids and losing to the lowest bidder… jog on. I have nothing for you.But if you’re cut from different (and better) cloth… then we should talk.

How It Works

Book a free 15-minute call.
On it, I’ll:

Find the gaping holes in your current bids and sales.

Tell you why buyers don’t believe your “USPs.” (you won’t like it, so be warned).

Give you 1–2 fixes you can implement straight away.

If we’re a fit, I’ll explain how we can work together.If we’re not, you’ll still leave with value (and if I turn you away, as I do most, don’t take it personally).Still with me?Click below, grab a slot, and let’s stop you bleeding contracts.

P.S. Every day you keep doing what you’re doing, you’re handing contracts (and profit) to competitors who are no better than you…. but are better at looking good on paper.Stop playing catch-up…
… and start winning.

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